We all know good customer service when we see it. It makes us feel good, heightens our positive feeling about a particular brand, or experience, and makes us more likely to recommend, and repurchase.

Good copywriting should evoke the same sentiment.  All too often, business writing is bland, extreme self promotion, with little true regard for the client.  Copywriting with a tone of voice and style that reminds customers of what it is like to work with you, or to buy your goods and services can not only help you stand out from the competition, but also reaffirm a commitment to care and customer service.