I struggle with this one.  I have been asked what the difference is between copywriting and marketing.  For me, it’s really difficult to distinguish the two.  I’ve worked in Marketing for 13 years.  When it has come to securing budgets, executing marketing campaigns, or developing new products and services, I wouldn’t have been half as persuasive, without the ability to write.

Copywriting and marketing share a lot of common ground.  To succeed in either, you have to know your audience. You need to know what it is that they need, and how they might articulate or define that need.  Then you have to be aware of what it is that you can do.  What is it that really makes your product or service better, easier or more valuable than the competition?  How do you package and articulate that in a meaningful way for your audience?  Two simple questions, but they can take a bit of time and soul searching to really answer effectively.